The Leading B2B Programmatic Advertising Agency

We help B2B marketers execute audience-based omnichannel campaigns to target decision makers at high value accounts across premium sites, apps and streaming platforms.
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B2B industry leaders use our innovative advertising strategies, intent-based data, cutting-edge ad tech and multichannel measurement solutions to increase awareness and lead gen.

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A trusted advisor and agency partner for leading B2B brands

Proven B2B Advertising Solutions to Build Brand, Increase Lead Gen and Accelerate Customer Acquisition

Our B2B advertising strategies and end-to-end campaign management services delivers exceptional results for our clients.

Account-based Targeting

We help you onboard your target account list and forecast your total addressable market for omnichannel advertising activation.

Add job titles and firmographic data to reach decision makers on your ABM list
Measure account-level ad exposure and engagement metrics via iABM
Extend reach across CTV, digital audio, podcasts, OLV and DOOH channels
B2B brands are able to target decision makers on their ABM list by leveraging the programmatic advertising services from PrograMetrix.
PrograMetrix leverages best-in-class ad intelligence technology to provide its clients with visibility into their competitors' creative messaging, media mix and ad placements.

B2B Intent-based Data

Uncover hidden buying signals derived from B2B content consumption and online research to target decision makers who are ready to buy

Access intent-based data from Bombora, D&B, ZoomInfo and 6Sense
Prioritize ad exposure to accounts showing the strongest intent signals
Unlock intent-scoring insights for each account your on ABM list

Custom Audience Targeting Solutions

Complement account-based targeting and intent-based signals with other powerful audience targeting solutions to maximize ROI

Target companies based on industry, annual revenue and employee size
Target companies who are using your competitors' products or services
Target prospects in your CRM and retarget website visitors using 1P data
An illustration of B2B account-based targeting, intent-based data, firmographic data and demographic data.

Event-based Advertising Capabilities

Maximize your event-based marketing efforts before, during and after conferences with geofencing technology and DOOH ad placements

Target conference attendees during events using mobile geofencing
Target conference attendees after events using location retargeting
Utilize DOOH advertising at industry conferences and inside business offices

Omnichannel Advertising Activation

Reach, engage and convert key business decision makers wherever they are on premium sites, apps, streaming platforms, search and social

Scale your digital advertising reach beyond just Google and LinkedIn
Leverage the impact of online video, CTV, digital audio and podcast advertising
Execute an omnichannel campaign to separate yourself from the competition

Content Syndication

Reach in-market decision makers across premier B2B email newsletters to promote your eBooks, webinars, case studies and more

Promote your most valuable content to drive form fills and content downloads
Use intent-based data to personalize content for 1:1 experiences
Guaranteed verified leads with "pay for performance" CPL pricing

Multichannel Measurement & Transparent Reporting

Unlock audience insights and gain clarity on campaign performance with our online reporting dashboard that unifies data from multiple channels

Discern a consumer's entire user journey with path to conversion reporting
Account-level frequency controls and intelligent ABM ("iABM") reporting
Brand lift, media mix modeling, incrementality and multi-touch attribution
PrograMetrix provides B2B marketers with a powerful online reporting dashboard to measure B2B programmatic advertising, paid search, and paid social campaign performance.

Ready to take your B2B programmatic advertising to the next level?

Receive expert feedback on your current B2B advertising strategy and learn how we solve our B2B clients' marketing challenges during a no-pressure discovery call.

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We drive results for our clients

We help our clients execute innovative programmatic B2B campaigns that drives meaningful, measurable business outcomes across the entire funnel.

Partnering with PrograMetrix has been game-changing for our team and business. The B2B audience-centric approach and innovative media strategies we've built together have increased our brand awareness along with cost-per-acquisition efficiency in our competitive industry. The team at PrograMetrix consistently drives real business impact and has a proven track record of exceeding our marketing KPIs.

Kathryn Frankson

VP of Marketing
Money20/20

PrograMetrix is an exceptional B2B partner! Their high-touch and proactive approach sets them apart, always ensuring our needs are addressed. Their expertise in advanced programmatic advertising strategies is unmatched, driving measurable results with precision. We've seen significant growth and value from every campaign. Highly recommend them for anyone looking to elevate their marketing efforts!

PrograMetrix is a B2B programmatic advertising agency that helps B2B SaaS, financial services and fintech companies reach, engage and convert high value accounts across programmatic, paid social and paid search channels.

Matteo Ducci

Head of Marketing
Ascential

A quality company with an expert team you can trust to manage your programmatic campaigns with performance, efficiency and insight. They have a great personable team that are responsive and deliver quickly. Their access to the latest technologies in digital advertising is on par with much larger firms, but they are far more nimble.

Bradley Fitzhenry

Partner Marketing Lead
BigCommerce

The team at PrograMetrix advanced our B2B advertising strategy and drastically improved our campaign performance compared to our previous agency. We've tested new solutions like brand lift studies, conversational ads, DOOH ad placements and account-level iABM reporting. Their team has been vital to our success and we look forward to growing our partnership!

Rachel Young

SVP, Head of Marketing
Computershare

B2B Programmatic Advertising Blog

Access the latest news, industry trends and unlock key insights to improve your B2B programmatic advertising performance.