A Programmatic Media Planning & Buying Agency

To gain a comprehensive understanding of your audience, we leverage consumer intelligence and audience segmentation tools to develop data-driven media plans that help you build deeper connections with consumers across the premium open internet.

Our powerful media planning tools help you identify your audiences' media consumption preferences to optimize your paid media mix prior to serving a single ad impression. Our approach reduces media waste, enables precise audience targeting and helps you maximize ROI.    

Schedule Free Consultation
PrograMetrix is a programmatic media planning and buying agency that develops innovative programmatic advertising strategies and manages high performance campaigns for its growing roster of clients.

Data-driven Media Planning & Buying

Our data-driven media planning process and programmatic media buying tools deliver impactful results throughout the marketing funnel.

A Streamlined Media Planning Process to Maximize Impact

Our team of programmatic experts delivers innovative media plans and activates campaigns across omnichannel environments.

Consumer Intelligence & Insights

Uncover psychological drivers, behaviors and intent signals to engage consumers where they prefer to consume content online.

Competitor Media Spend Ad Intelligence

View the ads your competitors are running and access always-on insights into your competitors' ad spend and paid media mix.

Custom Audience Development

Enrich your 1P data and identify new audience segments using 3P data and AI-driven contextual signals to unlock audience insights.

Total Addressable Market Forecasting

Our advanced forecasting tools provide real-time insights on your TAM, estimated reach/frequency and media spend range.

Data-Driven Media Plan Delivery

Our programmatic experts develop innovative paid media strategies backed by the most comprehensive media plans in the market.

Innovative Programmatic Strategies with Unmatched Service   

Future-proof your omnichannel advertising strategy and execute campaigns that resonate with your audience

Predictive Consumer Intelligence Data

Tap into 15k+ data attributes, go beyond traditional demographics, enhance your data segments and unlock insights on your audience.

Combine consumer preferences, psychographics and intent data to improve ad personalization
Gain dynamic insights into prospects and customers along their path to conversion
Enrich 1P and 3P data to improve audience targeting at scale in omnichannel environments
The programmatic advertising agency PrograMetrix leverages over 15k data attributes of consumer preferences, psychographics, intent data and media consumption behaviors to improve audience targeting and ad personalization for its clients.
PrograMetrix leverages advanced total addressable market forecasting tools to help its clients forecast media spend, household reach and average frequency across omnichannel advertising environments.

View Your Competitors' Paid Media Strategies

Get visibility into your competitors' creative messaging, media mix and ad placements to react quickly to competitive threats while differentiating your brand from the pack.

Use creative intelligence to craft differentiated campaigns with unique messaging to stand out in the market
Understand the competition's media spend, where they are placing ads and which channels they are prioritizing
View your competitors’ media mix and adjust your media plan strategy to elevate your brand across channels

Custom Audience &
Data Management

Segment and test custom audiences for omnichannel targeting to unlock insights, drive conversions and increase return on ad spend.

Curate in-market audience segments using online and offline intent-based signals
Enhance behavioral audiences using shopper data from various stores, product categories and brands.
Robust data management to pair psychographics and in-market signals for advanced targeting
PrograMetrix leverages enterprise grad ad tech to offer data management, audience management and audience segmentation services to its impressive roster of clients.
PrograMetrix leverages advanced total addressable market forecasting tools to help its clients forecast media spend, household reach and average frequency across omnichannel advertising environments.

Total Addressable Market Forecasting

Leverage advanced media forecasting tools to analyze your TAM, device reach and media spend estimates across all programmatic media channels.

Understand the size of your audience segments by unique users, households and device counts
Forecast impression delivery and media spend by channel against your target audience
Measure your penetration, reach and frequency against your total addressable market

Data-driven Media Plan Development

Our team develops comprehensive and data-driven media plans to help you seize opportunities, increase brand awareness and maximize ROI.

Paid media mix analysis and allocation recommendations across all media channels
Detailed audience segmentation strategies using Boolean logic and an A/B testing framework
Full visibility into where your ads are served with transparent CPM, CPC and management fee pricing
The programmatic advertising agency PrograMetrix develops innovative and data-driven media plans for omnichannel activation for its impressive roster of clients.

Ready to take your media planning and buying to the next level?

Receive expert feedback on your current advertising strategy and learn how we solve our clients' marketing challenges during a no-pressure discovery call.

Schedule Free Consultation

We drive results for our clients

See what our clients have to say about our high-touch service model, innovative advertising strategies and our relentless focus on generating measurable results that exceed expectations.

PrograMetrix is one of the most dedicated and loyal agency partners I've had the pleasure of working with. Their values of transparency, integrity and work ethic are inherent in every interaction. PrograMetrix consistently delivers great results for our clients and they are genuinely a fun team to work with, which makes our collaborations much more enjoyable.

Full-service and creative agencies choose to partner with PrograMetrix to develop innovative paid media strategies and to provide end-to-end campaign management services.

George Fencl

Media Director
Hero Digital

The team at PrograMetrix advanced our B2B advertising strategy and drastically improved our campaign performance compared to our previous agency. We've tested new solutions like brand lift studies, conversational ads, DOOH ad placements and account-level iABM reporting. Their team has been vital to our success and we look forward to growing our partnership!

Testimonial statement from a B2B financial services company who partners with PrograMetrix to management B2B programmatic advertising campaigns.

Rachel Young

SVP, Head of Marketing
Computershare

Working with PrograMetrix has provided a huge boost for our agency as we previously struggled working with various tech vendors. Their team is smart, genuine, hardworking and serious about the success of our clients. Their technical expertise puts the next level of programmatic advertising within our reach. It has been a true partnership every step of the way.

Testimonial statement from the CEO of a full-service advertising agency who outsources programmatic advertising planning, management and measurement services to PrograMetrix.

Carrie Stein

CEO
Bridge Insights and Media

A quality company with an expert team you can trust to manage your programmatic campaigns with performance, efficiency and insight. They have a great personable team that are responsive and deliver quickly. Their access to the latest technologies in digital advertising is on par with much larger firms, but they are far more nimble.

Testimonial statement from a B2B ecommerce marketer who chooses to work with PrograMetrix to plan, manage, and measure high-performance B2B programmatic advertising campaigns.

Bradley Fitzhenry

Partner Marketing Lead
BigCommerce