Data Analysis & Programmatic Campaign Optimization

High performance campaigns are powered by great data and expert analysis. Our data analysts work with you to elevate your data strategy, stay on top of privacy compliance changes and ensure the data you capture aligns with meaningful KPIs.

Our team sets up your digital ecosystem with unified, clean and consistent data collection. With a solid foundation in place, we use cutting-edge AI solutions and proprietary optimization techniques to maximize your ROI.

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Advanced Data Analysis & Proprietary Campaign Optimization Solutions

Our data analysts and traders guide powerful AI solutions to enhance data-driven decision making and real-time optimizations

Custom Audience &
Data Management

Segment and test custom audiences for omnichannel targeting to unlock key insights, increase conversions and improve ROI.

Build custom audience segments using retail purchase data, online and offline intent-based signals for improved targeting

Robust 1P and 3P data management to pair psychographics and contextual signals for advanced audience targeting

Understand which audience segments are most valuable using path to conversion, MMM and MTA reporting models

The programmatic advertising agency PrograMetrix builds custom audience segments using retail purchase data, online and offline intent-based signals for improved audience targeting.

PrograMetrix leverages powerful AI tools and statistical models to develop proprietary campaign optimization solutions to help its clients unlock the next level of programmatic advertising performance.

Proprietary Campaign Optimization Techniques

Our team develops new optimization solutions by training powerful AI tools to help you maximize performance.

Leverage cutting-edge AI technology and statistical models to guide campaign optimization decisions

Our team develops and tests new solutions and advanced analyses to drive media efficiency across the funnel

Unlock the next level of campaign performance by tapping into our proprietary rules-based optimization logic

Advanced Bid Factoring

Prioritize high-value impressions using AI and add bid factors on critical audience attributes to improve campaign performance.

AI solutions calculate the unique value of every impression, prioritize high-value users and pay the optimal price at auction

Our team of programmatic traders use advanced technology to optimize performance across dozens of bid dimensions

Key dimensions our traders bid up or down on include geo, audiences, device type, recency, reach and frequency

PrograMetrix uses advanced bid factoring on key dimensions like geography, audiences, device type, recency, time of day, day of week, reach and frequency to maximize programmatic campaign performance for its clients.

PrograMetrix is a programmatic agency that helps its clients segment, onboard and activate first-party data for advanced omnichannel audience targeting.

First Party Data Activation

Segment and onboard your CRM data to gain insights into your ideal audience's behaviors for smarter audience targeting.

Easily onboard your 1P data within global privacy regulations without giving up control

Integrate your own 1P conversion data to directly measure the outcomes you care about most

Retarget website visitors via 1P pixel data to keep your brand top of mind and drive consumers down the funnel

Retail & 3P Data Marketplace

Access purchase data directly from major retailers and tap into the largest marketplace of premium 3P data providers.

Test retail shopper and purchase data comprised of past purchasers, brand buyers, lapsed shoppers and more

Layer, enrich and expand your audience targeting based on demo, behaviors and context using third-party data

Build lookalike models based on 1P "seed" data to reach, engage and convert net-new audiences

We drive results for our clients

See what our clients have to say about our high-touch service model, innovative advertising strategies and our relentless focus on generating measurable results that exceed expectations.

A quality company with an expert team you can trust to manage your programmatic campaigns with performance, efficiency and insight. They have a great personable team that are responsive and deliver quickly. Their access to the latest technologies in digital advertising is on par with much larger firms, but they are far more nimble.

Testimonial statement from BigCommerce that showcases the value PrograMetrix provides by planning, managing and measuring high-performance B2B programmatic advertising campaigns.

Bradley Fitzhenry

Partner Marketing Lead
BigCommerce

PrograMetrix is a partner we can trust that consistently delivers strong results. Their team is proactive and hands-on. They have improved our programmatic service offering and have helped our agency provide more transparent reporting to our clients.

Testimonial statement from Wick Marketing that showcases the value PrograMetrix provides by providing high-touch programmatic campaign management services as a trusted agency partner.

Amy Wick

Principal
Wick Marketing

Partnering with PrograMetrix has been game-changing for our team and business. The B2B audience-centric approach and innovative media strategies we've built together have increased our brand awareness along with cost-per-acquisition efficiency in our competitive industry. The team at PrograMetrix consistently drives real business impact and has a proven track record of exceeding our marketing KPIs.

Testimonial statement from Money20/20 that showcases the value PrograMetrix provides by providing high-performance B2B programmatic advertising planning, management and measurement services.

Kathryn Frankson

VP of Marketing
Money20/20

It's a pleasure working with the team at PrograMetrix to develop strategy, campaign planning, execution, optimization and reporting. We can rest easy knowing they have our clients interests in mind as they manage programmatic campaigns across multiple channels. Each campaign we've collaborated on has resulted in higher than anticipated KPI results including CTRs, CPA, sales lift and more.

Testimonial statement from Warehouse 21 that showcases the value PrograMetrix provides by providing high-touch programmatic campaign management services as a trusted agency partner.

Nathan Potter

Digital & Media Director
Warehouse 21

Ready to take your programmatic performance to the next level?

Receive expert feedback on your current advertising strategy and learn how we solve our clients' marketing challenges during a no-pressure discovery call.

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