Posts Tagged ‘strategy’
3 Ways CBD & Cannabis Advertisers Can Increase CTR
Click-through rate (CTR) shows how effectively your ads are reaching your target audience. Here’s how to increase CTR for cannabis or CBD ads.
Read MoreBest Practices for CBD Ad Approval on Facebook & Google
There’s no guarantee that CBD ads will be approved on search or social platforms, but brands should still try to advertise on Facebook and Google. Here’s how.
Read MoreOwned, Earned, & Paid Media for Cannabis: Which Are Worth Your Time?
Marketing is built on three kinds of media: owned, earned, and paid. We break down the benefits and drawbacks of each for cannabis and CBD marketing.
Read MoreBest Practices for Running Digital Ads During COVID-19
Reworking your digital advertising plan in the face of a pandemic is neither fun nor easy, but it’s necessary in order to stay afloat through trying times.
Read MoreHow to Build a Digital Marketing Plan for Cannabis or CBD
Cannabis and CBD marketers face a unique set of marketing challenges. We offer a step-by-step guide to digital marketing for CBD and cannabis businesses.
Read MoreTop 5 Programmatic Advertising Trends to Prepare for in 2019
With the emergence and growth of new channels like DOOH, CTV/OTT, and voice ads, we overview key programmatic advertising trends in 2019.
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