Posts Tagged ‘series’
The PrograMetrix Guide to Digital Audio Ads for Cannabis & CBD
Digital audio ads through podcasts and music streaming platforms offer CBD and cannabis brands an effective alternative to radio advertising.
Read MoreThe PrograMetrix Guide to Connected TV Ads for Cannabis & CBD
CTV/OTT ads offer an immersive viewing experience and far more ad inventory than linear TV for cannabis or CBD brands. Here’s how to use them.
Read MoreThe PrograMetrix Guide to Mobile Ads for Cannabis & CBD
Mobile ads can appear in apps, on mobile-optimized websites, on smartphones, or on tablets. Here’s how to use mobile ads for cannabis or CBD.
Read MoreThe PrograMetrix Guide to Video Ads for Cannabis & CBD
Video ads combat ad blindness, increase engagement and ROI, and help cannabis brands stand out. Learn how to run compliant video ads for CBD or cannabis.
Read MoreThe PrograMetrix Guide to Native Ads for Cannabis & CBD
Native ads blend into the content surrounding them, reducing ad blindness and increasing engagement. Here’s how to run native ads for CBD and cannabis.
Read MoreThe PrograMetrix Guide to Display Ads for Cannabis & CBD
It’s easy to get started with display advertising for cannabis, CBD, or hemp. Here’s how to do it, what works best, and 10 examples of cannabis display ads.
Read MoreHow a Programmatic Ad Campaign Is Optimized & Measured
Most ad agencies simply pace their programmatic campaigns, but day-to-day, data-based programmatic optimizations are what lead to maximal ROI for your ads.
Read MoreHow to Pre-Optimize a Programmatic Ad Campaign
Optimization makes a programmatic ad campaign more effective in real time, but you can start the process long before you launch. Here’s how to pre-optimize.
Read MoreHow Much Should My Company Spend on Programmatic Ads?
Brands should consider these key things when budgeting for digital advertising and calculating the return on ad spend (ROAS) for their programmatic ads.
Read MoreWhat to Expect From Working With a Programmatic Agency
Working with a programmatic ad agency to plan, launch, and optimize your digital ad campaigns should always be a positive experience. Here’s what to expect.
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