Posts Tagged ‘programmatic advertising’

PrograMetrix & WUNDERWORX Launch Marketing Partnership for Cannabis & CBD Brands

By Marketing | November 8, 2022

PrograMetrix launches a partnership with WUNDERWORX to help cannabis and CBD brands achieve mainstream marketing success.

PrograMetrix – a programmatic advertising agency – and WUNDERWORX – a digital marketing agency – have announced a partnership to help high growth CBD and cannabis brands improve digital marketing strategy, execution, and ROI.

Google Analytics 4 Impact on Digital Advertising

By Marketing | August 17, 2022

Marketers need to prepare for the migration to Google Analytics 4 and learn how to utilize beneficial features of Google’s new and improved analytics platform. This article helps marketers plan for this shift while outlining some of the new measurement capabilities within GA4.

How to Use LinkedIn Advertising to Target CBD & Cannabis Business Decision Makers

By Marketing | December 1, 2021

B2B marketers in the CBD and cannabis industry can use compliant advertising techniques on LinkedIn to target business decision makers at high value accounts.

Managing compliant digital advertising campaigns for direct to consumer CBD and cannabis is an undeniable challenge. It’s even more difficult for B2B CBD and cannabis brands. This article provides proven strategies on how B2B marketers in the CBD and cannabis industry can target key business decision makers at the account level by utilizing LinkedIn advertising.