Posts Tagged ‘connected TV’
The PrograMetrix Guide to Connected TV Ads for Cannabis & CBD
CTV/OTT ads offer an immersive viewing experience and far more ad inventory than linear TV for cannabis or CBD brands. Here’s how to use them.
Read MoreThe Future of Programmatic Advertising: Top Trends & Tech to Watch in 2020
Even as the outlook for 2020 is affected by COVID-19 and the new economic climate, opportunities in programmatic advertising continue to emerge.
Read MoreOwned, Earned, & Paid Media for Cannabis: Which Are Worth Your Time?
Marketing is built on three kinds of media: owned, earned, and paid. We break down the benefits and drawbacks of each for cannabis and CBD marketing.
Read MoreBest Practices for Running Digital Ads During COVID-19
Reworking your digital advertising plan in the face of a pandemic is neither fun nor easy, but it’s necessary in order to stay afloat through trying times.
Read MoreThe Ultimate Guide to Programmatic Advertising for CBD & Cannabis
Programmatic ads are the best way to advertise your cannabis or CBD brand to a digital audience. Here’s everything you need to know about them.
Read MoreTop 5 Programmatic Advertising Trends to Prepare for in 2019
With the emergence and growth of new channels like DOOH, CTV/OTT, and voice ads, we overview key programmatic advertising trends in 2019.
Read MoreConnected TV Advertising 101: Definitions, Devices, & Inventory for CTV, OTT, & Advanced TV Advertising
Understand the basics of programmatic connected TV advertising, including definitions, devices, and inventory for CTV, OTT, and advanced TV.
Read MoreTop 5 Programmatic Advertising Trends to Prepare for in 2018
Understand key programmatic advertising trends in 2018, including the rise of CTV, mobile ads, in-housing, transparency, PMPs, and more.
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