Posts Tagged ‘B2B programmatic advertising’
B2B Programmatic Advertising Campaign Measurement Best Practices
B2B marketers need to utilize advanced measurement tools, B2B data, and advertising technology to measure the ROI for their programmatic account-based marketing campaigns.
Read MoreTop B2B Programmatic Advertising Tactics to Increase Lead Gen
B2B marketers need to utilize account-based targeting, job title targeting, firmographic data, technographic data, and custom third-party data sets to improve digital advertising performance.
Read MoreImprove Your B2B Programmatic Advertising Using Intent Data
B2B marketers need to collect, segment, and activate first and third-party intent data to improve programmatic, paid search, and paid social advertising performance.
Read MoreThe Key to an Effective B2B Programmatic ABM Advertising Strategy
A forward-thinking programmatic ABM advertising strategy helps B2B clients target business decisionmakers to increase demand and lower CPA.
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