Posts Tagged ‘account based marketing’
B2B Programmatic Advertising Campaign Measurement Best Practices
B2B marketers need to utilize advanced measurement tools, B2B data, and advertising technology to measure the ROI for their programmatic account-based marketing campaigns.
Read MoreTop B2B Programmatic Advertising Tactics to Increase Lead Gen
B2B marketers need to utilize account-based targeting, job title targeting, firmographic data, technographic data, and custom third-party data sets to improve digital advertising performance.
Read MoreImprove Your B2B Programmatic Advertising Using Intent Data
B2B marketers need to collect, segment, and activate first and third-party intent data to improve programmatic, paid search, and paid social advertising performance.
Read MoreState of Account Based Marketing in 2021
B2B marketers should implement the 5 key ABM trends we outline in this article and then look to new cutting-edge tactics like programmatic ABM and utilization of B2B intent data.
Read MoreUsing B2B Intent Data for Account-Based Marketing
Intent data helps B2B advertisers increase revenue from their account-based marketing (ABM) programs. Here’s what it is and how to use it.
Read MoreThe Key to an Effective B2B Programmatic ABM Advertising Strategy
A forward-thinking programmatic ABM advertising strategy helps B2B clients target business decisionmakers to increase demand and lower CPA.
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