The Future of Private Marketplace Advertising Today

Private Marketplace, Programmatic Direct & Guaranteed Deals At Scale

Our team educates brands and agencies on the various ways to execute private marketplace buys while providing the technology you need to scale private setups to maximize ROI. We help our clients select from over 5,000 third-party inventory contracts in our Private Marketplace Platform (PMP), with inventory that ranges from top 100 comScore websites, to niche mobile apps, to Connected TV inventory and Digital Audio options.

By testing open exchange inventory to understand which sites perform best, our team leverages those learnings to execute programmatic direct campaigns via unique publisher 'Deal IDs' to maximize our clients share of voice on top performing sites. All private marketplace buys through PrograMetrix are managed with full transparency, brand safety controls, comprehensive reporting, and campaign insights to ensure our clients know where private marketplace buys fit in their programmatic media mix.

PrograMetrix Capabilities

Invest in the future of programmatic with Private Marketplaces

Dynamic creative optimization helps improve ROI

Private Buys at Scale

Leverage an industry leading Private Marketplace Platform (PMP) to execute private buys on over 5,000 of the most highly trafficked and brand-safe publishers

Target your programmatic ads to custom audience segments

Programmatic Direct Via Deal ID

Negotiate direct buys on premium sites and apply your first and third-party data using a programmatic Deal ID to precisely target your audience and improve ROI

Omnichannel programmatic media reporting dashboard

Advanced Private Buy Optimization

Optimize private marketplace buys by analyzing over 20 attributes including device type, browser, creative, time of day, geo, frequency, recency, and audience segments

Our Technology Stack

The Wall Street Journal programmatic private marketplace setup
ESPN programmatic private marketplace setup
Wired programmatic private marketplace setup
Our agency specializes in Spotify Advertising campaign management
Target your digital video ads to users on Sling TV OTT advertising inventory

Ready to Take Private Marketplace Buys to the Next Level?

We’re excited to work with you!