Private Marketplace, Programmatic Direct & Guaranteed Deals At Scale
Our team educates brands and agencies on the various ways to execute private marketplace buys while providing the technology you need to scale private setups to maximize ROI. We help our clients select from over 5,000 third-party inventory contracts in our Private Marketplace Platform (PMP), with inventory that ranges from top 100 comScore websites, to niche mobile apps, to Connected TV inventory and Digital Audio options.
By testing open exchange inventory to understand which sites perform best, our team leverages those learnings to execute programmatic direct campaigns via unique publisher 'Deal IDs' to maximize our clients share of voice on top performing sites. All private marketplace buys through PrograMetrix are managed with full transparency, brand safety controls, comprehensive reporting, and campaign insights to ensure our clients know where private marketplace buys fit in their programmatic media mix.
Invest in the future of programmatic with Private Marketplaces
Private Buys at Scale
Leverage an industry leading Private Marketplace Platform (PMP) to execute private buys on over 5,000 of the most highly trafficked and brand-safe publishers
Programmatic Direct Via Deal ID
Negotiate direct buys on premium sites and apply your first and third-party data using a programmatic Deal ID to precisely target your audience and improve ROI
Advanced Private Buy Optimization
Optimize private marketplace buys by analyzing over 20 attributes including device type, browser, creative, time of day, geo, frequency, recency, and audience segments