Increase Revenue Via Digital Sponsorships Before, During & After Events
The corporate sponsorship industry has reached new heights in recent years, with brands spending nearly $66 billion dollars in 2018. With more competition and limited inventory for in-game activation, sponsors need to find new ways to reach their audience, especially with users fixated on their digital devices before, during, and after events.
For sports organizations and event marketing teams, your ultimate goal is to drive revenue through unique sponsorship opportunities. By utilizing digital advertising technology, you can enhance your current sponsorship packages and increase revenue through cutting edge offers to brands. Within this competitive industry, you need to differentiate your sponsorship packages and digital advertising should be a focal point in your revenue growth initiatives.
When it comes to digital sponsorship activation, brands are generally limited to placing their logo or a static banner ad on the homepage of the sports organization or event website. This restricts online brand exposure to the limited number of unique page views the sports team or event website might have. What if brands could remarket to their sponsorship audiences after fans navigate away from the team’s site? What if brands could target fans on their mobile devices during the event for enhanced activation? Our team at PrograMetrix can help you innovate your digital sponsorships, micro-target fans across the web, and track return on sponsorship investments.
Enhance your digital sponsorships with innovative programmatic technology
Digital Sponsorship Extension
Allow sponsors to reach sports fans & event attendees with co-branded digital ads across the web on Desktop, Mobile, Video & Audio devices
In-Game Mobile Activation
Reach your target audience on their mobile devices during and after events to increase brand exposure and online engagement in real-time
Audience Targeting & Segmentation
Reach granular digital audiences like season ticket holders, men’s basketball fans, or merchandise purchasers with targeted messaging