Create Custom Audience Segments & Manage Your Data Securely
As a data-driven programmatic agency, we help our clients take control of their data by centralizing data management and empowering our clients with access to a turn-key Data Management Platform (DMP). We help our clients build high value custom audience segments by integrating offline, online, CRM, first and third-party, website, and private second-party data.
With all of this data available to brand marketers, it’s critical to use the right data at the right time to enhance your digital advertising performance. With cross-device advertising expertise, we help our clients understand how different devices and audience targeting data influence a customer’s path to purchase. Our clients have peace of mind knowing our data management services come with built-in policy controls to ensure the safety and privacy of your confidential data at all times.
PrograMetrix Capabilities
Strategically onboard, organize, and segment first and third-party data

Organize & Store Data
Import a variety of data sources into a secure platform for easy storage and access over 50,000 unique behavioral segments across leading third-party data providers

Build & Segment Custom Audiences
Leverage your first-party and website conversion data to develop custom, high-value audiences, look-alike models, and identify top performing behavioral segments

Brand Safety & Privacy Controls
Utilize offline to online audience mapping, cleanse first-party data to maximize CRM match rates, and ensure the safety and privacy of your consumers’ data at all times
Our Technology Stack





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