Programmatic
The Key to an Effective B2B Programmatic ABM Advertising Strategy
The Key to an Effective B2B Programmatic ABM Advertising Strategy Business-to-business marketers have typically been slower to invest in programmatic advertising channels and data-driven marketing technologies than their B2C peers. Though B2B marketers are still playing catch up, many have started adopting programmatic ad tech and are looking for new ways to maximize its impact…
Read MoreDigital Audio Advertising Part Two: Top 10 Reasons to Implement Digital Audio Advertising
Digital Audio Advertising Part Two: Top 10 Reasons to Implement Digital Audio Advertising In our first article of this two-part series on all things related to digital audio advertising, we brought you up to speed with the current state of audio in the programmatic industry. We looked at the growth rate of the channel, but…
Read MoreProgrammatic Private Marketplace 101: Definitions & Ways to Use PMPs
Programmatic Private Marketplace 101: Definitions & Ways to Use PMPs With investment in programmatic media set to eclipse $47 billion in 2018, programmatic advertising is no longer a niche component of digital marketing. Four out of five digital display ads are now served through programmatic ad tech. Many analysts forecast that programmatic investment could reach…
Read MoreDigital Audio Advertising 101: The Current State of Digital Audio & Limitations Impacting Faster Growth
Digital Audio Advertising 101: The Current State of Digital Audio & Limitations Impacting Faster Growth It can be argued that no individual media channel is as personal as audio. The songs, podcasts, and news stories we listen to reflect our moods, lifestyles, and activities we partake in. In today’s connected and mobile society, audio moves…
Read MoreConnected TV Advertising 101: Definitions, Devices & Inventory for CTV, OTT & Advanced TV Advertising
Connected TV Advertising 101: Definitions, Devices & Inventory for CTV, OTT & Advanced TV Advertising In 2018, eMarketer estimates that over 180 million people in the US will use Connected TVs (CTV) at least once per month – a number that equates to more than 55% of U.S. households. With millions of consumers shifting from…
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