Programmatic

Programmatic Private Marketplace 101: Definitions & Ways to Use PMPs

Programmatic Private Marketplace 101: Definitions & Ways to Use PMPs With investment in programmatic media set to eclipse $47 billion in 2018, programmatic advertising is no longer a niche component of digital marketing. Four out of five digital display ads are now served through programmatic ad tech. Many analysts forecast that programmatic investment could reach…

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