Programmatic
Top B2B Programmatic Advertising Tactics to Increase Lead Gen
B2B marketers need to utilize account-based targeting, job title targeting, firmographic data, technographic data, and custom third-party data sets to improve digital advertising performance.
Read MoreHow a Programmatic Ad Campaign Is Optimized & Measured
Most ad agencies simply pace their programmatic campaigns, but day-to-day, data-based programmatic optimizations are what lead to maximal ROI for your ads.
Read MoreHow to Pre-Optimize a Programmatic Ad Campaign
Optimization makes a programmatic ad campaign more effective in real time, but you can start the process long before you launch. Here’s how to pre-optimize.
Read MoreHow Much Should My Company Spend on Programmatic Ads?
Brands should consider these key things when budgeting for digital advertising and calculating the return on ad spend (ROAS) for their programmatic ads.
Read MoreWhat to Expect From Working With a Programmatic Agency
Working with a programmatic ad agency to plan, launch, and optimize your digital ad campaigns should always be a positive experience. Here’s what to expect.
Read MoreHow to Choose the Right Programmatic Ad Agency
Programmatic adtech is complex, so most advertisers rely on a programmatic ad agency to run their digital media campaigns. Here’s how to find the best one.
Read MoreWhat’s a Programmatic Ad Agency, & Why Do I Need One?
In theory, there’s such a thing as a perfect ad campaign. In practice, perfection is impossible, but a programmatic agency gets your ad campaign closer.
Read MoreThe Key to an Effective B2B Programmatic ABM Advertising Strategy
A forward-thinking programmatic ABM advertising strategy helps B2B clients target business decisionmakers to increase demand and lower CPA.
Read MoreDigital Audio Advertising 201: Top 10 Reasons to Implement Digital Audio Advertising
Learn how to take your digital audio advertising to the next level with our post on the top 10 ways to leverage digital audio ads.
Read MoreProgrammatic Private Marketplace 101: Definitions & Ways to Use PMPs
Learn how programmatic private marketplaces work, including definitions and uses for PMPs in programmatic ad buying.
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