By Marketing on July 6th, 2022
PrograMetrix Tops AdExchanger's Programmatic Power Players List for 2nd Consecutive Year
Seattle-based programmatic advertising agency PrograMetrix has once again been selected as one of AdExchanger's Top 50 Programmatic Power Players. This award follows hot on the heels of PrograMetrix’s selection in the 2021 awards, making it the agency’s second consecutive placing in the digital marketing industry’s highly-acclaimed list of the best ad tech, data providers, strategic partners, and agencies in the business.
AdExchanger provides news, analysis, and events dedicated to the future of advertising and marketing. AdExchanger hosts the annual Programmatic I/O – the leading conference in programmatic media – and manages an award-winning publication of editorial newsletters with more than 30,000 subscribers.
In recent years, AdExchanger launched the Programmatic Power Players Award which is the first searchable guide to the top programmatic solution providers in the industry. The list recognizes innovative, data-driven and performance-based programmatic and ad tech companies that are leading the future of advertising and digital marketing. To be selected for AdExchanger’s list, a partner or provider is evaluated based on an assortment of criteria including the quality of its business offerings, documented case studies and client testimonials.
Per the editorial team at AdExchanger: “AdExchanger's Top 50 Programmatic Power Players recognizes the leading agencies, solutions providers and strategic partners powering the programmatic industry. Our team has carefully reviewed hundreds of submissions representing programmatic agencies, DSPs, SSPs, measurement specialists, consultants, and more. The quality of work from our award recipients provides an exciting future for this ever-evolving industry.”
Although PrograMetrix’s second win in a row is already an impressive feat in and of itself, AdExchanger narrowed its pool of selections from 76 winners last year in 2021 to just 50 this year in 2022, making PrograMetrix’s competition even stiffer.
“We're thrilled to win our second consecutive AdExchanger Top Programmatic Power Players award,” shared Phil Parrish, Co-founder and Managing Director of PrograMetrix, “Especially considering that the award was granted to fewer leaders in the industry this year. To be recognized as the premier programmatic agency in the industry highlights the amazing collaboration between our team of programmatic experts and our impressive roster of brand and agency clients.”
In 2021, PrograMetrix was selected as a frontrunner in not one but two “core capabilities” categories by AdExchanger, namely “Media Planning & Buying” and “B2B.” This year, PrograMetrix beat its own record, being selected in an additional category to make a total of three category selections: “Media Planning & Buying,” Measurement & Analytics” and “Programmatic Strategy.” An integral component of AdExchanger’s decision making criteria on announcing winners is predicated on customer feedback and case studies. Along these lines, Keyera Tolbert, Senior Client Services Manager at PrograMetrix, said “It feels great to win the Top Programmatic Power Players award again, and it highlights the confidence our clients have in our work and the impact we make on their business. Our clients value the innovative programmatic campaigns we manage on their behalf, and we wouldn’t have the opportunity to win this award without their business.”
PrograMetrix would also like to take a moment to congratulate its fellow Programmatic Power Players award winners for their dedication to innovation and striving for excellence in the digital marketing sphere, particularly in the programmatic and advertising technology industries.
PrograMetrix is a programmatic performance agency that creates value for brands and agencies by combining innovative programmatic media strategies with cutting-edge ad tech to help its clients increase ROI and acquire new customers.
PrograMetrix provides full-service campaign management across programmatic display, mobile, native, video, OTT/CTV, digital audio, DOOH, paid search and paid social channels. As a specialized, agile, and results-driven agency, PrograMetrix seeks to understand what its clients’ goals are in order to help them get there. Through data-driven analysis, proprietary optimization techniques, and the expert use of modern ad tech, PrograMetrix consistently helps its clients reach and grow their target audiences, working across all digital channels to maximize campaign performance and ROI.
Founded in 2008, AdExchanger is an integrated media and events company and has becoming a leading global resource on digital marketing and advertising.
Covering the future of programmatic advertising, ad tech and digital marketing, AdExchanger’s award-winning publication enables the exchange of ideas between all members of the “ecosystem,” including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community, and the press. AdExchanger has over 220,000 monthly unique visitors, and editorial newsletters with more than 30,000 subscribers.
For brands and agencies who are looking to improve their programmatic strategy, campaign management, measurement capabilities, and ROI, PrograMetrix offers a Free Consultation to those who are interested in taking their programmatic advertising to the next level.
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