By Phil Parrish on August 19th, 2021
PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency
PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021.
The programmatic power players list is the digital marketing industry’s first searchable guide to the best agencies and tech providers in the business.
To help marketers identify best in class solutions, the editors at AdExchanger have set out to recognize the leading agencies, ad tech companies, data providers, and other strategic partners who power the high-growth advertising technology and marketing technology industries. PrograMetrix was chosen as an industry leading programmatic advertising agency and was the first award winner showcased on AdExchanger’s social media platforms:
Per the editorial team at AdExchanger: “We have carefully reviewed hundreds of submissions from across the globe, representing programmatic agencies, DCO platforms, DSPs, SSPs, data providers, measurement specialists, and consultants, among others. We were struck by the overall quality of these submissions and frankly struggled to narrow the list down to the 76 handpicked partners…”
Featured as the premier and most innovative programmatic agency from hundreds of entries is an impressive accomplishment for PrograMetrix. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies, and client references. AdExchanger also selected two core capabilities for each award winner. PrograMetrix was recognized as one of 23 leaders in the ‘Media Planning & Buying’ core capabilities category. The agency was also chosen as one of only 5 leaders in the ‘B2B’ category. Clients praised PrograMetrix for smooth onboarding, strong campaign performance, and programmatic expertise.
“We’re honored and thrilled to be recognized by AdExchanger as one of the top programmatic power players in 2021,” said Phil Parrish, Managing Director and co-founder of PrograMetrix. “To be showcased as the premier programmatic agency by AdExchanger’s editorial team is a tremendous accomplishment for our company. We couldn’t have received this award without the dedication, innovation, and attention to detail that our talented team consistently delivers to our growing roster of clients. Without our amazing clients and the confidence they place in our team to grow their businesses, this wouldn’t have been possible. Each day we live and breather or most important core value of ‘nothing less than customer success.’ With this mindset, we deliver exceptional value for our brand and agency clients.”
PrograMetrix wants to congratulate all the other programmatic power player award winners for continuing to innovate, add value, and raise the bar in the booming programmatic and ad tech industry.
PrograMetrix combines unrivaled service with cutting-edge ad tech to improve programmatic strategy, data analysis, campaign performance, and ROI. Brands and agencies rely on PrograMetrix to take their programmatic advertising to the next level through data, innovation, and transparent partnerships that go beyond the metrics.
Integrating the right ad tech, managing robust data sets, and discovering insights to improve campaign performance is complex, expensive, and time-consuming. These are the challenges that PrograMetrix is built to solve. The agency combines the right people, technology, and industry partnerships in a complete programmatic tech stack to solve its clients’ business challenges. PrograMetrix’s talented team of programmatic experts helps brands and agencies activate high-performance campaigns across display, mobile, native, video, CTV, OTT, digital audio, digital out-of-home, paid search, and paid social channels.
For agencies, high-growth startups, mid-market, and enterprise brands who are looking to improve their programmatic strategy, campaign management, measurement capabilities, and ROI, PrograMetrix offers a free consultation to those who are interested in taking programmatic advertising to the next level.
Founded in 2008, AdExchanger is the leading global resource on digital marketing and advertising.
AdExchanger’s award-winning publication enables the exchange of ideas between all members of the “ecosystem,” including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community, and the press. AdExchanger has 223,000 monthly unique visitors, and editorial newsletters with more than 28,000 subscribers.
At PrograMetrix, we specialize in programmatic so you don’t have to. To learn more about how we partner with brands and agencies to provide programmatic advertising services, check out our eBook or get in touch here.
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