By on April 2nd, 2019

PrograMetrix Adds New Director of Finance & Operations


Lacie Edgeman will lead Finance and Operations at PrograMetrix

PrograMetrix is pleased to announce that Lacie Edgeman has joined our team and will serve as our new Director of Finance and Operations. Lacie, who joined our Board of Advisors in July of 2018, brings over 15 years of experience in finance and operations and has spent the past 10 years of her career guiding advertising and marketing firms to accelerated growth.

“We are very excited to have Lacie join our team at PrograMetrix,” said the Co-founder and VP of Business Development, Chris Shreeve. “Lacie is a skilled financial professional with a strong background working in the advertising industry, and she brings executive level operational skills that will help our programmatic agency streamline our processes to meet the needs of our growing roster of clients. Most importantly, Lacie brings tremendous passion and energy and leads by example which makes her an ideal fit for our fast-paced company culture.”

See also: PrograMetrix Announces Formation of Advisory Board

Lacie will oversee the day-to-day financial administration of the agency and will assist with the accounting functions of our firm. Lacie will deliver greater financial expertise at the management level, which will help us hire more talented advertising and marketing professionals and expand our office locations to better support our clients across the country.

One of our core values at PrograMetrix is to “think big, stay nimble.” We combine the expertise and technology of large firms with the hustle and responsiveness of a boutique agency to deliver better experiences for our clients. Lacie will help us further leverage one of our key differentiators as a data-driven programmatic agency—agility—by continuing to refine our systems and processes to help us achieve operational excellence.

Most recently, Lacie served as Director of Finance and Operations at Bonsai Media Group, a Seattle based web development and SEO agency. Prior to her tenure at Bonsai, Lacie was the Assistant Controller at Bulldog Solutions, a top-50 B2B marketing agency based in Austin. Lacie has experience overseeing Fortune 500, regional, and non-profit clients. Lacie also serves on the board of DreamState Entertainment, an international media company specializing in film & television.

See also: What Defines a Data-Driven Programmatic Agency?

Lacie summarized her interest in joining our team and supporting our growth by saying, “I'm thrilled to be joining and contributing to the continued growth of PrograMetrix. After working in the industry for over 10 years, it’s exciting to see how PrograMetrix’s unique offering is at the forefront of changing the landscape of advertising. I look forward to using my skill set to create an irresistible workplace and to continue our superior customer dedication during our next big growth phase.”

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Phil Parrish is a Co-founder and Managing Director at PrograMetrix.

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