Industry News
Google Analytics 4 Impact on Digital Advertising
Marketers need to prepare for the migration to Google Analytics 4 and learn how to utilize beneficial features of Google’s new and improved analytics platform. This article helps marketers plan for this shift while outlining some of the new measurement capabilities within GA4.
Read MoreDigital Advertising Strategies During a Recession
Though some companies pull back during an economic downturn, other brands that continue to engage with consumers in meaningful ways through digital advertising can build mind share and drive sales.
Read MoreHow Data Decentralization Will Shape the Future of Programmatic
The push for data decentralization will reshape the programmatic industry and digital advertising landscape as a whole. Here’s what to watch.
Read MoreThe Future of Programmatic Advertising: Top Trends & Tech to Watch in 2020
Even as the outlook for 2020 is affected by COVID-19 and the new economic climate, opportunities in programmatic advertising continue to emerge.
Read MoreCannabis & CBD Marketing Takeaways from MJBizCon 2019
Founder Chris Shreeve of Seattle-based programmatic ad agency PrograMetrix shares his cannabis marketing trends and takeaways from MJBizCon.
Read MoreThe State of Digital Sponsorships in 2019
PrograMetrix helps sports teams and event marketers drive more digital sponsorship revenue through cutting-edge online activations.
Read MoreTop 5 Programmatic Advertising Trends to Prepare for in 2019
With the emergence and growth of new channels like DOOH, CTV/OTT, and voice ads, we overview key programmatic advertising trends in 2019.
Read MoreTop 5 Programmatic Advertising Trends to Prepare for in 2018
Understand key programmatic advertising trends in 2018, including the rise of CTV, mobile ads, in-housing, transparency, PMPs, and more.
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