Ad Tech Platforms

Interview: Adam Schlett on Building Safe-Reach for Compliant Cannabis Advertising

Building the Best Programmatic Advertising Platform in the Cannabis Industry

Interview: Safe-Reach Founder Adam Schlett on Building the Cannabis Industry’s Strongest Advertising Platform Safe-Reach founders Adam Schlett (far right) and Arto Torosoglu (far left) with PrograMetrix founders Chris Shreeve and Phil Parrish at MJBizCon 2019.   At PrograMetrix, we scoured the advertising technology industry to find the best partner for cannabis compliant digital advertising solutions.…

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Why You Should Use a Tag Management System

Tag Management System

Why You Should Be Using a Tag Management System  Accurate tracking and measurability are the backbone of any data driven initiative. It is one of the primary advantages that digital advertising offers over more traditional channels. We can see a customer’s journey through a site, re-engage with previous visitors who have already shown interest, and get a deep understanding of…

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