Innovative Digital Sponsorship Strategies & Ad Tech
Over the years, sponsors have grown dissatisfied with rightsholders that are not keeping up with changes in how fans consume content online. Most properties lack the resources and technology to enable sponsors to target fans on their digital devices. Furthermore, the impact of the pandemic limited the value of traditional sponsorship inventory, forcing properties and sponsors to find new ways to engage fans while stadiums and arenas were closed, and this innovation will continue in the post-pandemic world.
PrograMetrix offers a new sponsorship model that promises to shake up the industry by leveraging data and programmatic advertising technology. With our innovative strategies, properties monetize their data by developing digital fan profiles that their partners can target with co-branded ads across the web. Sponsors can then activate data-driven, targeted, and measurable campaigns at scale to increase engagement, conversions, and ROI.
Our Digital Sponsorship Capabilities
Increase Sponsorship Revenue
Monetize fan data and sell digital inventory by empowering your sponsors to target your digital fan base with online ads
Improve Targeting & Measurement
Target the digital fan bases of high-value properties who are in-market for your product or service, and measure campaign results
High-Impact Ad Formats & Promotions
Target fans with sponsored display, mobile, social, video, and audio ad formats across the web with compelling promotional offers to increase conversions