Full Service Marketing Agency Case Study

Introduction

Headquartered in Lewiston, Maine, Rinck is a full-service marketing agency, made up of over 40 professionals, specializing in the strategic integration of market research, advertising, digital, promotion and public relations.

Rinck had experienced high account management turnover and increased media spend requirements from its previous programmatic media vendor, which ultimately led the in-house media team to open an RFP and seek a new partner. After completing its RFP due diligence, it was clear to Rinck that the right long-term partner was the team of specialists at PrograMetrix. From there, a valuable partnership was formed and continues to grow after 3 years of collaboration.

Rinck tasked PrograMetrix with managing its clients' advertising campaigns across healthcare, higher education, transportation, financial services, CPG, B2B and retail verticals.

Campaign Objectives

• Manage hyperlocal multi-channel paid media campaigns
• Plan and execute statewide and regional multi-channel programmatic campaigns
• Manage national omnichannel advertising campaigns
• Drive impact throughout the marketing funnel from awareness, to consideration and conversion

Solutions

• Provide access to a cutting-edge ad tech stack including The Trade Desk and Amazon DSP platforms
• Test and optimize performance on emerging media channels like OTT, CTV, programmatic audio and podcasts
• Implement geofencing and location retargeting tactics for hyperlocal campaigns
• Leverage advanced creative technology to test high impact ad formats like social to display and conversational ads
• End-to-end campaign management, on-demand reporting dashboards and recurring performance meetings

Campaign Results

The partnership empowered Rinck to focus on brand and creative strategy for its growing roster of clients. Backed by robust reporting technology and proactive insights from PrograMetrix, Rinck was able to improve creative testing and showcase advanced creative performance for its clients. In addition, PrograMetrix educated the media and creative teams at Rinck on rich media and high impact creative formats to help the agency elevate its creative service offering to current and prospective clients.

PrograMetrix helped Rinck win new paid media accounts with hands-on sales and media strategy support. From there, PrograMetrix consistently delivered a streamlined onboarding process so Rinck could focus on creative execution instead of campaign setup, ad trafficking and conversion tracking. The team of programmatic experts at PrograMetrix provided high-touch and end-to-end campaign management including data-driven media planning, campaign activation, optimization and robust reporting.

After transitioning programmatic media management to the trusted team at PrograMetrix, Rinck was able to accomplish the following after just 1 year of working together:

• 257% YoY growth in ad spend
• $1.13M YoY increase in media spend
• Acquisition of 4 new creative + paid media clients

Testimonial Statement

I've worked with PrograMetrix for over three years and have consistently been impressed by their strategic insight, responsiveness, and collaborative approach. They operate as a true extension of our team, bringing thoughtful recommendations and reliable execution to every campaign. PrograMetrix is a valuable and trusted partner.

- Jess Cote, Associate Media Director | Rinck Advertising

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