Full Service Marketing Agency Case Study
Introduction
Headquartered in Lewiston, Maine, Rinck is a full-service marketing agency, made up of over 40 professionals, specializing in the strategic integration of market research, advertising, digital, promotion and public relations.
Rinck had experienced high account management turnover and increased media spend requirements from its previous programmatic media vendor, which ultimately led the in-house media team to open an RFP and seek a new partner.
Rinck tasked PrograMetrix with managing its clients' advertising campaigns across healthcare, higher education, transportation, financial services, CPG, B2B and retail verticals.
Key Metrics
- YoY growth in ad spend
- 257%
- YoY increase in media spend
- $1.13M
- New media clients acquired
- 4
- Successful years partnering
- 3+
Campaign Objectives
- Manage hyperlocal multi-channel paid media campaigns
- Plan and execute statewide and regional multi-channel programmatic campaigns
- Manage national omnichannel advertising campaigns
- Drive impact throughout the marketing funnel from awareness, to consideration and conversion
Solutions
- Provide access to a cutting-edge ad tech stack including The Trade Desk and Amazon DSP platforms
- Test and optimize performance on emerging media channels like OTT, CTV, programmatic audio and podcasts
- Implement geofencing and location retargeting tactics for hyperlocal campaigns
- Leverage advanced creative technology to test high impact ad formats like social to display and conversational ads
- End-to-end campaign management, on-demand reporting dashboards and recurring performance meetings
Campaign Results
The partnership empowered Rinck to focus on brand and creative strategy for its growing roster of clients. Backed by robust reporting technology and proactive insights from PrograMetrix, Rinck was able to improve creative testing and showcase advanced creative performance for its clients.
PrograMetrix helped Rinck win new paid media accounts with hands-on sales and media strategy support.
After 1 year:
- 257% YoY growth in ad spend
- $1.13M YoY increase in media spend
- 4 new creative + paid media clients acquired
Testimonial
I've worked with PrograMetrix for over three years and have consistently been impressed by their strategic insight, responsiveness, and collaborative approach. They operate as a true extension of our team, bringing thoughtful recommendations and reliable execution to every campaign. PrograMetrix is a valuable and trusted partner.
