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USC Athletics Case Study

USC Athletics Case Study

USC Athletics generates 4X ROI on digital advertising by partnering with PrograMetrix to drive Football & Basketball ticket sales. Download the case study today to learn more!
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USC Athletics marketing department knew they needed to invest their marketing budget more efficiently and effectively in digital channels to increase ticket sales. Realizing there was room for improvement in advertising performance, USC partnered with PrograMetrix to manage their programmatic and paid search campaigns. The team at PrograMetrix assessed historical campaign data to develop a forward-thinking media strategy and flawlessly executed the campaign with advanced optimization techniques to generate a 4X ROI and 2X year-over-year improvement in advertising performance.

“PrograMetrix opened our eyes to how the best sports organizations are executing digital. We now have an innovative plan with new channels like Audio and CTV that helped us generate a 4X return. They helped us implement a new digital corporate sponsorship program that has added value for our sponsors while increasing revenue.”

Craig Kelley – Chief Marketing Officer