Bay to Breakers Case Study
Bay to Breakers utilizes PrograMetrix digital advertising solutions to promote the world’s largest “fun run”, helping increase total revenue by 15% year-over- year. Download the case study today to learn more!
With endurance sports growing in popularity year-over-year, event marketing brands are competing against new local and national destination races for registrations. Even Bay to Breakers, one of the most well-known races in the world, needs to find ways to differentiate their race and marketing to keep up with the influx of competition. Since 2014, Bay to Breakers has partnered with PrograMetrix to diversify the event’s media plan, introducing new channels like Connected TV and utilizing industry leading programmatic technology to consistently improve campaign performance while increasing event registrations and revenue.