DigiCert Case Study

DigiCert Case Study

DigiCert effectively targets customers up for renewal using offline CRM data in global programmatic Account Based Marketing (ABM) campaign with PrograMetrix. Download the case study today to learn more!

DigiCert is the leading global provider of scalable identity and encryption solutions for the enterprise by simplifying SSL/TLS and PKI solutions for the web and the Internet of Things (IoT).

The goal of their programmatic campaign was to increase renewal rates amongst their four top product lines; Symantec, Thawte, GeoTrust and RapidSSL. PrograMetrix was tasked with using 3rd party vendors like LiveRamp and Semcasting, along with a myriad of other data providers in our Data Management Platform (DMP), to effectively target DigiCert’s global audience. To effectively engage business decision makers on a 1:1 level, PrograMetrix helped DigiCert test language specific creative in 7 different languages, geotargeted to 13 countries across the globe.

"PrograMetrix helped us onboard our 1st party CRM data to micro-target our most valuable B2B customers and lower our cost per product renewal throughout the campaign. Their programmatic & B2B expertise is exactly what we were looking for in a partner!”

- Director of Demand Generation