Hemp Marketing & Digital Advertising Solutions to Increase Sales & ROI

The global industrial hemp market is projected to grow from $4.6 billion in 2019 to over $26 billion by 2025. Hemp production has skyrocketed since the 2018 Farm Bill was passed, which removed hemp from the Controlled Substances Act. With commercial hemp cultivation now legalized, hemp-derived CBD products are on end-aisle display at Walgreens, CVS, and Vitamin Shoppe locations across the country.

Despite the impressive growth, many hemp brands have struggled to execute targeted, measurable, and effective marketing campaigns to acquire new customers, differentiate their brands, and retain current customers. Many hemp brands find it difficult to identify compliant sources of advertising and struggle to get digital ads approved on Facebook, Instagram, and Google. To make matters worse, the constant changes to federal and state level advertising policies force many hemp-based CBD brands to work with lawyers to ensure compliance with legal regulations. Most of these strategies fail to deliver a positive ROI, costing hemp marketers an enormous amount of time and money.

At PrograMetrix, our team of digital advertising specialists have leveraged data from strategic partners and integrated compliant hemp advertising technologies to target known hemp consumers with digital ads across mainstream websites. Our hemp-derived CBD clients are now able to reach active hemp shoppers with programmatic Display, Mobile, Video, Native, Connected TV/OTT, Digital Audio, Paid Social, and Paid Search ads. Not only does this help their brands stand out, it increases awareness, website traffic, online sales, and final campaign ROI.