CBD Marketing & Digital Advertising Solutions to Increase Sales & ROI

The CBD industry is booming, with new products entering the market every day, and modern consumer brands are adding CBD to products in almost every industry, from health and wellness to makeup to pet care. The cannabis consumer insights firm BDS Analytics estimates that by 2024, CBD sales in the U.S. will exceed $20 billion—but in spite of their astronomical growth, advertising CBD products still isn’t easy.

Most CBD brands have struggled to get digital ads approved on Facebook, Instagram, and Google. Because of this, many brands are using print, out-of-home, and even direct mail advertising to reach consumers. At the same time, constant changes to federal and state advertising policies force many CBD brands to work with lawyers in order to ensure complete compliance with legal regulations. Most of the resultant campaigns fail to deliver a positive ROI, costing CBD marketers an enormous amount of time and money.

At PrograMetrix, our team of digital advertising specialists have leveraged data from strategic partners and integrated compliant CBD advertising technologies to target known CBD consumers with digital ads across mainstream websites. Our CBD clients are now able to reach active CBD shoppers with programmatic Display, Mobile, Video, Native, Connected TV/OTT, Digital Audio, and Paid Social ads while maintaining full legal compliance. Not only does this help brands stand out from the competition, it increases awareness, website traffic, online sales, and final campaign ROI.