Cannabis Data Management & Audience Targeting

In 2019, eMarketer projects the digital spend in cannabis and CBD advertising to be at least twice that of 2018. As the industry begins to lean towards national cannabis legalization, more brands will surface in more states, and the investment in advertising will continue to climb. Alongside that influx in new media dollars will be a giant increase in the data available to advertisers for increasingly sophisticated audience targeting.

Industry-leading publications and apps like Weedmaps, Leafly, High Times, and Eaze have begun to monetize their audiences for online targeting. Mainstream data providers have started to catalog mobile devices that have recently visited stores selling CBD products. With new access to data and targeting capabilities, it is crucial that cannabis and CBD brands have an agency partner experienced in executing and optimizing digital campaigns aimed at known cannabis and CBD consumers.

At PrograMetrix, we provide exclusive access to a cannabis data management platform that collects consumer shopping data from POS, CRM, and location-based mobile devices. The DMP then organizes this data into targetable audience segments for digital advertising. Whether you are a cannabis, CBD, hemp, or ancillary brand, PrograMetrix can help you reach the right audience and exceed your digital advertising goals.