Cannabis Marketing Experts Helping You Advertise Like Fortune 500 Brands
In 2019, mainstream digital media spend will surpass traditional media for the first time, but there is still so much uncertainty surrounding the regulations of digital advertising in cannabis. Kantar, a market research leader, still expects newspaper advertising to represent twice the investment in cannabis brand marketing dollars as compared with online display advertising. Why is there such a disconnect between mainstream marketing trends and cannabis advertising best practices?
At PrograMetrix, we believe the first reason is a gap in education on the compliant digital advertising opportunities available to brands in this space. The common misconception is that because Facebook and Google won’t allow this industry to advertise on their platforms, no other prominent platforms will either. But large mainstream websites have recently begun opening their doors to cannabis advertising, and emerging channels like Connected TV are already accepting cannabis campaigns.
The other hurdle for cannabis brands is navigating all of the new digital advertising capabilities and developing a strategy to efficiently and effectively reach their audience online. By working with PrograMetrix, you have a trusted partner with a vested interest in the growth of the cannabis industry leading your digital strategy. By bringing Fortune 500 technology and optimization strategy to the cannabis space, we help our clients improve online brand recognition and drive trackable marketing performance to steadily increase sales.
Target your audience using mainstream advertising technology and enhance your marketing performance
Website & Loyalty Remarketing
Keep your brand top of mind by remarketing to website visitors and loyalty members with targeted ads across Display, Mobile, Video and Connected TV
Mobile App & Location Targeting
Target known cannabis consumers who have downloaded apps like Leafly, Weedmaps, and Eaze. Using Geofencing technology, reach recent retail cannabis store visitors
24/7 Reporting & Analytics
View real-time data with performance metrics including all primary KPIs and data analysis notes. See how your campaign is trending with interactive graphs and charts