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How Agencies Should Prepare for GDPR, CCPA, iOS14, and the Death of Third-Party Cookies

4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)

4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)

April 14, 2021

Between GDPR, CCPA, iOS14, and the death of third-party cookies, a lot is changing in advertising and data privacy. Here’s how to prepare.

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The PrograMetrix Blog

How Agencies Should Prepare for GDPR, CCPA, iOS14, and the Death of Third-Party Cookies

4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)

April 14, 2021
What Is a Programmatic Ad Tech Stack?

What’s In a Programmatic Ad Tech Stack, & How Much Does It Cost?

March 24, 2021
Adding Programmatic Advertising Services: Process and Timeline Information for Agencies

How to Add Programmatic Advertising as a Revenue Stream for Your Agency

March 10, 2021
The Best Way for Agencies to Add Programmatic Advertising to Their Services

In-Housing, Outsourcing, & Partnering: 3 Ways Agencies Can Add Programmatic

February 24, 2021
Offering Programmatic Advertising for Agencies

Every Ad Agency Should Be Offering Programmatic in 2021. Here’s Why

February 10, 2021
Empty stadiums have forced sponsors and properties to reconcile and reinvent sponsorship engagements

Digital Sports Sponsorship Trends for 2021

January 13, 2021
CBD & Cannabis Display Ad CTR Benchmark Data (PrograMetrix)

3 Ways CBD & Cannabis Advertisers Can Increase CTR

December 2, 2020
Alternatives to Advertising CBD on Facebook & Google (Photo by Tim Bennett on Unsplash)

Can’t Get Your CBD Ads Approved on Facebook or Google? Here’s What to Do

November 11, 2020
Cannabis Dispensary SMS Marketing Strategy (PrograMetrix)

Text Marketing Tips for Dispensaries & CBD Brands in 2021

October 28, 2020
Current Trends in Cannabis & CBD Advertising (PrograMetrix)

Report: Cannabis & CBD Digital Advertising Trends in 2020

October 14, 2020
CBD & Cannabis Streaming Music & Podcast Advertising

The PrograMetrix Guide to Digital Audio Ads for Cannabis & CBD

September 23, 2020
How to Run TV Ads for Cannabis or CBD

The PrograMetrix Guide to Connected TV Ads for Cannabis & CBD

September 9, 2020
Cannabis and CBD Mobile Ad Guidelines

The PrograMetrix Guide to Mobile Ads for Cannabis & CBD

August 26, 2020
How to Run Compliant Cannabis Video Ads (PrograMetrix)

The PrograMetrix Guide to Video Ads for Cannabis & CBD

August 12, 2020
Native Advertising Guide for CBD Brands and Cannabis Businesses — PrograMetrix

The PrograMetrix Guide to Native Ads for Cannabis & CBD

July 29, 2020
Display advertising for cannabis and CBD brands, with ad examples

The PrograMetrix Guide to Display Ads for Cannabis & CBD

July 15, 2020
Interview With Apex Trading Cannabis Wholesale CEO John Manlove

Interview: John Manlove of Apex Trading on Bringing Digital Ads to Cannabis Wholesalers

July 8, 2020
The 10 Cannabis Brand Commandments by David Paleschuck

The 10 Cannabis Brand Commandments

June 24, 2020
Best Practices for CBD Paid Search & Social Media Advertisement Approval

Best Practices for CBD Ad Approval on Facebook & Google

June 17, 2020
How Do Campaign Managers Run a Programmatic Ad Campaign? (PrograMetrix)

How a Programmatic Ad Campaign Is Optimized & Measured

June 10, 2020
How a Programmatic Agency Campaign Manager Preoptimizes a Programmatic Ad's Performance

How to Pre-Optimize a Programmatic Ad Campaign

June 3, 2020
How to Budget for Digital Ads and Calculate ROAS

How Much Should My Company Spend on Programmatic Ads?

May 27, 2020
Working With a Programmatic Ad Agency

What to Expect From Working With a Programmatic Agency

May 20, 2020
Finding the Right Programmatic Advertising Agency (Adobe Stock)

How to Choose the Right Programmatic Ad Agency

May 13, 2020
What Does a Programmatic Advertising Agency Do?

What’s a Programmatic Ad Agency, & Why Do I Need One?

May 6, 2020
SEO for CBD Brands

SEO Best Practices for CBD Companies

April 29, 2020
Programmatic Advertising in 2020: Trends, Tactics, & Tech to Consider During and After the Pandemic ((Photo by John Cameron on Unsplash)

The Future of Programmatic Advertising: Top Trends & Tech to Watch in 2020

April 22, 2020
Owned Media versus Earned Media versus Paid Media for CBD and Marijuana Marketing

Owned, Earned, & Paid Media for Cannabis: Which Are Worth Your Time?

April 15, 2020
How to run targeted digital advertisements

Audience Targeting 101: How to Show Your Digital Ads to the Right People

April 8, 2020
Should I Run Ads During the Coronavirus Pandemic?

Best Practices for Running Digital Ads During COVID-19

March 31, 2020
Rules for CBD and Cannabis Online Ads

Digital Ad Compliance Guidelines for Cannabis & CBD Brands

March 25, 2020
Building the Best Programmatic Advertising Platform in the Cannabis Industry

Interview: Adam Schlett on Building Safe-Reach for Compliant Cannabis Advertising

March 18, 2020
Programmatic Advertising for Cannabis and CBD Brands

The Ultimate Guide to Programmatic Advertising for CBD & Cannabis

March 11, 2020
Digital Marketing Strategies for Cannabis & CBD Businesses in 2020

How to Build a Digital Marketing Plan for Cannabis or CBD

February 26, 2020

The State of Cannabis & CBD Marketing in 2020

February 12, 2020
Advertising Takeaways from MJBizCon 2019

Cannabis & CBD Marketing Takeaways from MJBizCon 2019

December 18, 2019
Tag Management System

Why You Should Use a Tag Management System

June 4, 2019
Lacie Edgeman will lead Finance and Operations at PrograMetrix

PrograMetrix Adds New Director of Finance & Operations

April 2, 2019
Digital sports sponsorships help increase sponsorship revenue

The State of Digital Sponsorships in 2019

March 12, 2019
LiveRamp CRM onboarding omnichannel CRM targeting

PrograMetrix Ad Tech Review: LiveRamp – Industry Leader in CRM Targeting & Data Onboarding 

February 12, 2019
Programmatic Digital OOH advertising specialists

Top 5 Programmatic Advertising Trends to Prepare for in 2019

January 8, 2019

PrograMetrix Ad Tech Review: Factual – The Leading Mobile Geofencing & Location Retargeting Provider

September 18, 2018
PrograMetrix advisory board programmatic agency meeting

PrograMetrix Announces Formation of Advisory Board

August 14, 2018

PrograMetrix Ad Tech Review: The Trade Desk – Market Leading Demand-Side Platform Enhancements

July 10, 2018

Digital Audio Advertising 201: Top 10 Reasons to Implement Digital Audio Advertising

May 15, 2018

Programmatic Private Marketplace 101: Definitions & Ways to Use PMPs

April 17, 2018

Digital Audio Advertising 101: The Current State of Digital Audio & Limitations Impacting Faster Growth

March 13, 2018
Connected TV Advertising 101 (PrograMetrix)

Connected TV Advertising 101: Definitions, Devices, & Inventory for CTV, OTT, & Advanced TV Advertising

February 13, 2018

Top 5 Programmatic Advertising Trends to Prepare for in 2018

January 16, 2018

What Defines a Data-Driven Programmatic Advertising Agency?

January 9, 2018

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