Posts by Riley Tompkins
How a Programmatic Ad Campaign Is Optimized & Measured
Most ad agencies simply pace their programmatic campaigns, but day-to-day, data-based programmatic optimizations are what lead to maximal ROI for your ads.
Read MoreWhy You Should Use a Tag Management System
Learn about the benefits and drawbacks of using a tag management system such as Google Tag Manager for campaign tracking and measurability.
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