Posts by Phil Parrish

Top 5 Programmatic Advertising Trends to Prepare for in 2018

Top 5 Programmatic Advertising Trends to Prepare for in 2018 We have flipped the calendar to 2018 and it’s a great time to make yourself aware of key trends that will have an impact on the programmatic advertising industry over the next 12 months. Read on, arm yourself with more programmatic intelligence, and let’s get…

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What Defines a Data-driven Programmatic Advertising Agency?

What Defines a Data-driven Programmatic Advertising Agency? The founders of PrograMetrix saw the programmatic industry growing from the ground up, before programmatic became yet another marketing buzzword and was simply referred to as display advertising.  To set the stage, let’s rewind the clock back a decade to 2008. Phil Parrish and Chris Shreeve were working…

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