Posts by Phil Parrish
PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency
PrograMetrix made the AdExchanger Programmatic Power Players list for 2021 and is recognized as the top programmatic agency by AdExchanger’s editors.
Read MoreDigital Sports Sponsorship Trends for 2021
Sports sponsorships have lost $14 billion in value due to COVID-19, but properties can use digital sponsorship options to engage fans online.
Read MoreThe Future of Programmatic Advertising: Top Trends & Tech to Watch in 2020
Even as the outlook for 2020 is affected by COVID-19 and the new economic climate, opportunities in programmatic advertising continue to emerge.
Read MorePrograMetrix Adds New Director of Finance & Operations
PrograMetrix is pleased to announce that Lacie Edgeman has joined our team and will serve as our new Director of Finance and Operations.
Read MoreThe Key to an Effective B2B Programmatic ABM Advertising Strategy
A forward-thinking programmatic ABM advertising strategy helps B2B clients target business decisionmakers to increase demand and lower CPA.
Read MorePrograMetrix Ad Tech Review: LiveRamp – Industry Leader in CRM Targeting & Data OnboardingÂ
LiveRamp’s IdentityLink provides an intuitive solution for onboarding and segmenting CRM data: Here’s how it works for ad retargeting.
Read MoreTop 5 Programmatic Advertising Trends to Prepare for in 2019
With the emergence and growth of new channels like DOOH, CTV/OTT, and voice ads, we overview key programmatic advertising trends in 2019.
Read MorePrograMetrix Announces Formation of Advisory Board
PrograMetrix announces the formation of the PrograMetrix Advisory Board, which comprises a strategic committee of trusted professionals.
Read MoreDigital Audio Advertising 201: Top 10 Reasons to Implement Digital Audio Advertising
Learn how to take your digital audio advertising to the next level with our post on the top 10 ways to leverage digital audio ads.
Read MoreProgrammatic Private Marketplace 101: Definitions & Ways to Use PMPs
Learn how programmatic private marketplaces work, including definitions and uses for PMPs in programmatic ad buying.
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