Posts by Phil Parrish

PrograMetrix Adds New Director of Finance & Operations

Lacie Edgeman will lead Finance and Operations at PrograMetrix

PrograMetrix Adds New Director of Finance & Operations   PrograMetrix is pleased to announce that Lacie Edgeman has joined our team and will serve as our new Director of Finance and Operations. Lacie, who joined our Board of Advisors in July of 2018, brings over 15 years of experience in finance and operations and has…

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Top 5 Programmatic Advertising Trends to Prepare for in 2019

Programmatic Digital OOH advertising specialists

Top 5 Programmatic Advertising Trends to Prepare for in 2019 The holiday season is behind us, we have launched into 2019, and it’s time to start getting back in the swing of things so we can deliver on our 2019 goals from a personal and professional level. To assist with your knowledge of the programmatic…

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PrograMetrix Announces Formation of Advisory Board

PrograMetrix advisory board programmatic agency meeting

PrograMetrix Announces Formation of Advisory Board Our management team is excited to announce the formation of our new Advisory Board that will help shape and guide the growth strategy of PrograMetrix. As advocates and ambassadors of PrograMetrix – Seattle’s premier programmatic advertising agency – the Advisory Board supports our management team through strategic analysis, consultation,…

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Programmatic Private Marketplace 101: Definitions & Ways to Use PMPs

Programmatic Private Marketplace 101: Definitions & Ways to Use PMPs With investment in programmatic media set to eclipse $47 billion in 2018, programmatic advertising is no longer a niche component of digital marketing. Four out of five digital display ads are now served through programmatic ad tech. Many analysts forecast that programmatic investment could reach…

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Top 5 Programmatic Advertising Trends to Prepare for in 2018

Top 5 Programmatic Advertising Trends to Prepare for in 2018 We have flipped the calendar to 2018 and it’s a great time to make yourself aware of key trends that will have an impact on the programmatic advertising industry over the next 12 months. Read on, arm yourself with more programmatic intelligence, and let’s get…

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