Posts by Marketing
B2B Programmatic Advertising Campaign Measurement Best Practices
B2B marketers need to utilize advanced measurement tools, B2B data, and advertising technology to measure the ROI for their programmatic account-based marketing campaigns.
Read MoreTop B2B Programmatic Advertising Tactics to Increase Lead Gen
B2B marketers need to utilize account-based targeting, job title targeting, firmographic data, technographic data, and custom third-party data sets to improve digital advertising performance.
Read MoreImprove Your B2B Programmatic Advertising Using Intent Data
B2B marketers need to collect, segment, and activate first and third-party intent data to improve programmatic, paid search, and paid social advertising performance.
Read MoreHow Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising
Data-driven programmatic advertising is the only compliant, sustainable, and scalable digital marketing solution for cannabis multi-state operators. Find out why by reading this article.
Read MoreState of Account Based Marketing in 2021
B2B marketers should implement the 5 key ABM trends we outline in this article and then look to new cutting-edge tactics like programmatic ABM and utilization of B2B intent data.
Read MoreHow to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions
Data-driven programmatic advertising is the only compliant, sustainable, and scalable digital marketing solution for CBD e-commerce brands. Find out why by reading this article.
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