Posts by Marketing
Google Analytics 4 Impact on Digital Advertising
Marketers need to prepare for the migration to Google Analytics 4 and learn how to utilize beneficial features of Google’s new and improved analytics platform. This article helps marketers plan for this shift while outlining some of the new measurement capabilities within GA4.
Read MoreDigital Advertising Strategies During a Recession
Though some companies pull back during an economic downturn, other brands that continue to engage with consumers in meaningful ways through digital advertising can build mind share and drive sales.
Read MorePrograMetrix Tops AdExchanger’s Programmatic Power Players List for 2nd Consecutive Year
PrograMetrix made the 2022 AdExchanger Top 50 Programmatic Power Players list and is recognized as the top programmatic agency by AdExchanger’s editors.
Read MoreHow to Use LinkedIn Advertising to Target CBD & Cannabis Business Decision Makers
Managing compliant digital advertising campaigns for direct to consumer CBD and cannabis is an undeniable challenge. It’s even more difficult for B2B CBD and cannabis brands. This article provides proven strategies on how B2B marketers in the CBD and cannabis industry can target key business decision makers at the account level by utilizing LinkedIn advertising.
Read MoreB2B Programmatic Advertising Campaign Measurement Best Practices
B2B marketers need to utilize advanced measurement tools, B2B data, and advertising technology to measure the ROI for their programmatic account-based marketing campaigns.
Read MoreTop B2B Programmatic Advertising Tactics to Increase Lead Gen
B2B marketers need to utilize account-based targeting, job title targeting, firmographic data, technographic data, and custom third-party data sets to improve digital advertising performance.
Read MoreImprove Your B2B Programmatic Advertising Using Intent Data
B2B marketers need to collect, segment, and activate first and third-party intent data to improve programmatic, paid search, and paid social advertising performance.
Read MoreHow Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising
Data-driven programmatic advertising is the only compliant, sustainable, and scalable digital marketing solution for cannabis multi-state operators. Find out why by reading this article.
Read MoreState of Account Based Marketing in 2021
B2B marketers should implement the 5 key ABM trends we outline in this article and then look to new cutting-edge tactics like programmatic ABM and utilization of B2B intent data.
Read MoreHow to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions
Data-driven programmatic advertising is the only compliant, sustainable, and scalable digital marketing solution for CBD e-commerce brands. Find out why by reading this article.
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