Posts by Brett Konen
How to Get Your CBD Ads Approved on Facebook & Instagram in 2021
Yes, CBD brands can get ads approved on Facebook and Instagram in 2021. Here are three ways to get approved, with the pros and cons of each.
Read MoreHow Data Decentralization Will Shape the Future of Programmatic
The push for data decentralization will reshape the programmatic industry and digital advertising landscape as a whole. Here’s what to watch.
Read More4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)
Between GDPR, CCPA, iOS14, and the death of third-party cookies, a lot is changing in advertising and data privacy. Here’s how to prepare.
Read MoreWhat’s In a Programmatic Ad Tech Stack, & How Much Does It Cost?
Programmatic ad technologies work together in a “stack” to reach viewers in an optimal manner. Here’s what’s involved and how much it costs.
Read MoreHow to Add Programmatic Advertising as a Revenue Stream for Your Agency
How should an agency get a programmatic advertising revenue stream up and running? We explain what the process entails and how long it takes.
Read MoreIn-Housing, Outsourcing, & Partnering: 3 Ways Agencies Can Add Programmatic
There are three ways agencies can add programmatic advertising to their services: in-housing, outsourcing, or partnering with a programmatic specialist agency.
Read MoreEvery Ad Agency Should Be Offering Programmatic in 2021. Here’s Why
Without offering programmatic as a service, your agency is missing out on a massive slice of the $172 billion digital advertising pie.
Read MoreUsing B2B Intent Data for Account-Based Marketing
Intent data helps B2B advertisers increase revenue from their account-based marketing (ABM) programs. Here’s what it is and how to use it.
Read More3 Ways CBD & Cannabis Advertisers Can Increase CTR
Click-through rate (CTR) shows how effectively your ads are reaching your target audience. Here’s how to increase CTR for cannabis or CBD ads.
Read MoreCan’t Get Your CBD Ads Approved on Facebook or Google? Here’s What to Do
Most CBD and cannabis brands can’t get approved to run ads on Google or Facebook. Here’s what you can do instead.
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