Home | About Us | Careers | Marketing Manager

MARKETING MANAGER

WHY PROGRAMETRIX

If you are looking to advance your career with a collaborative, competitive, and forward-thinking agency while contributing to a fun, high-energy workplace environment, you will love working at PrograMetrix. We want you to join us in a winning environment to exceed our clients’ marketing goals while we help you to further your professional development and marketing skill set.

WHO ARE WE LOOKING FOR?

As the Marketing Manager, you will be responsible for executing marketing and communications programs for PrograMetrix and will report to the Managing Director and VP of Business Development. You will become PrograMetrix’s brand ambassador by leading brand strategy, brand development, and internal/external marketing initiatives. You will collaborate with the Management Team, Sales, and Client Services to build integrated marketing and communications campaigns that drive awareness and new client acquisition for PrograMetrix. You are looking for a position where you can make a true impact, and you aren’t afraid to bring your ideas to the table. You enjoy taking ownership end-to-end, working in a high-growth environment, building dynamic high-performing teams, and having the freedom to define and implement your vision to grow the business.</p<

KEY DAY TO DAY RESPONSIBILITIES
  • Develop a content marketing strategy and calendar to drive production in all formats including press releases, social media, email newsletters, case studies, blogs, eBooks, thought leadership articles, infographics, and research reports
  • Plan and execute an innovative social media marketing strategy to build brand awareness, increase followers, increase audience engagement, participate in social listening, and use social media analytics to optimize content and report on channel performance
  • Act as a brand storyteller, edit, and curate the brand voice across all channels while creatively adapting the voice for the unique audience in each medium
  • Support the Sales team with the development of compelling presentations, whitepapers, and case studies to drive new client acquisition
  • Lead public relations strategy by developing press releases, bylines, and messaging documents through direct relationships with media publications, content syndicators, and industry influencers
  • Lead event marketing strategy and act as the editorial spokesperson at local and national marketing, advertising, and technology conferences
  • Work with the Management Team to lead marketing and advertising budget planning and oversee monthly budget management and coordination
  • Work with the Client Services team to plan and execute internal digital advertising campaigns including Email, SEO, paid search, and programmatic
  • Manage marketing automation software to support the Sales team in lead generation, lead nurturing, and new client acquisition while optimizing our sales cycle
  • Own and lead recurring marketing meeting to educate the company on key industry trends, analyst reports, and the performance of our internal marketing campaigns
  • Regular reporting to Management Team on marketing activities, results, and ROI
REQUIREMENTS
  • Bachelor’s Degree from a four-year university; Marketing and Advertising degree (preferred)
  • 3+ years of experience in a combination of Content Publishing, Content Marketing, Social Media Marketing, Email Marketing, Digital Advertising, and Reporting/Analytics; B2B experience preferred
  • In depth knowledge of marketing automation with a process-oriented mind to design, implement, and analyze campaigns using marketing automation tools
  • Experience writing briefs, press releases, proposals, and website copy
  • Expertise in Excel, PowerPoint, and presentation software with ability to build compelling and impactful presentations and materials
  • An energetic and creative thinker with good mix of left/right brain – able to drive creative ideas and analytical content
  • Exceptional project management skills with the ability to juggle and effectively prioritize several projects at the same time
  • Strong attention to detail and problem-solving skills
  • Excellent presentation, oral, and written business communication skills
  • Robust analytical and quantitative skills; budget management and forecasting ability required
  • Strong organizational skills to effectively manage and implement efficient processes that improves workflow throughout the agency to maximize company profitability
  • Discover and define your own work – taking ownership and proactively finding opportunities
COMPENSATION & BENEFITS

PrograMetrix will structure a competitive compensation and benefits package to attract qualified candidates which includes the following:

  • Competitive base salary
  • Fast, personalized growth plan with quarterly performance reviews and bonus
  • Comprehensive company paid healthcare plan
  • Retirement plan with company match
  • Travel opportunities for industry conferences
  • Fun workplace environment, unlimited paid time off, and part-time, flexible work-from-home schedule
JOIN OUR TEAM

If you would like to apply for the Marketing Manager position, please apply Here.